The Earls Court masterplan includes developing a new mixed-use district in West London, transforming the area and creating 1 million square feet of new space on a 32-hectare site. This area was formerly the Earls Court Exhibition centres, which closed in 2014 and were demolished in 2015.
As the largest cleared development site in London’s Zone 1, this is one of the most exciting development opportunities in the capital. It’s a designated Opportunity Area in the Mayor’s London Plan, meaning it will be an important area to deliver new jobs and homes moving forward.
Much-needed new housing
For starters, the Earls Court masterplan will create 7,500 new homes in the coming years, which will help bring forward much-needed new housing in London. In May 2021, the first phase of homes within the redevelopment received planning permission.
Straddling the Royal Borough of Kensington & Chelsea and the London Borough of Hammersmith & Fulham, Earls Court is an appealing and well-established residential district. The area is expected to become an even more exciting area to live and invest in.
This development and regeneration will further elevate the district’s housing market, and this will also create opportunities for tenants in search of high-quality homes and property investors looking for their next property investment.
Amenities and facilities
The Earls Court masterplan doesn’t only include plans for housing. It also includes plans for new office space, schools, leisure and community facilities, retail outlets, public gardens and squares and a medical centre.
As the area is already attracting millions of pounds of investment, this is expected to continue in the years to come. With an estimated gross development value of £12bn, Earls Court masterplan is the most valuable planning consent in the UK, according to WSP.
Additionally, the proposals aim to be community focused with plans to improve the public realm across the district and provide a liveable and sustainable place to live. At the centre of the masterplan is a major linear urban park, and a new London Square will also be created, providing attractive public space.
Positioned in Zone 1, Earls Court already has strong transport connections, but the masterplan sets out a strategy to improve numerous means of transportation in the surrounding area. This includes improving the congested road network around the site, better connecting the surrounding modes of transport, and upgrading the local rail and underground stations’ safety and capacity levels.
These improvements will allow the area to better handle the additional traffic and transport demand that will be created through the new developments. It will also allow residents to be even better connected to a range of areas across London, making it an attractive location for commuting in particular.
Property investment prospects
The Earls Court masterplan will boost the area’s property market and make the area increasingly attractive for homebuyers, tenants and property investors alike. As the regeneration and development progresses over the coming years, this is expected to boost house prices and rental demand in the area.
Many investors are looking to get their foot in the door before Earls Court’s property market feels the full effects of the transformative developments underway. This premium location in the capital provides a rare opportunity to be a part of one of the most exciting regeneration schemes in London.
If you’re interested in investing in Earls Court, check out Cluny Mews, a development of luxury apartments within an exclusive private gated mews. For more information, get in touch with our team of expert advisors.