Homes to build your life around

Develop + Fund + Build

Salboy is a north west based property development company with a proven track record for delivering quality, first-class developments without compromise.

Fully owned and operated by Simon Ismail and Betfred-owner Fred Done, Salboy has delivered over 2,400 homes across the UK and continues to focus on the development of high quality residential accommodation within the cities of Manchester and Salford.

750 m
Development pipeline
0 +
Homes delivered​
3000 +
Jobs created​

Associates & Partners

We are a north west based property development company with a proven track record for delivering quality, first-class developments without compromise.

With a strong financial backing, we have delivered over 2,400 homes and have created over 3,500 jobs through doing so. Our goal is always to develop for the long term – strategically, intelligently, and with the ultimate purpose of creating strong social value within our existing and new communities.

Our development approach

Investing our own money, time and resources is key and we create value through focusing our efforts on quality design, careful planning and sensitive delivery. This value benefits our partners, investors and most importantly our communities. Creating meaningful and purposeful places for people to live, work and play is what we do best, and we ensure that quality is never sacrificed for cost savings. Our long-term approach allows us to promote strong economic growth within the cities, which we invest in. We align ourselves closely with our partnering local authorities to ensure that any physical infrastructure which we deliver, connects strategically to its surrounding neighbourhoods. Nothing is looked at in isolation.

Our strategic partners

Collaboration with our development partners is key and we know how to get 100% out of our relationships by working with only the best organisations out there. At Salboy, we are involved in the development process from beginning to end. We identify and assemble sites, design and develop masterplans, obtain planning permission, provide finance and along with our construction arm, ‘Domis’, we control and manage the whole construction process.  Unlike many other contractors, Domis provides an array of other in-house services, offering greater flexibility and certainly to the build process. We believe that this complements our innovative approach to development and ensures a high standard of build as well as quality of finish. Through our partnership ‘LOCAL’ with property management specialists, Urban Bubble, we can manage the lettings process from the moment an enquiry is made, to the ongoing customer care and service. At LOCAL, we don’t just manage the apartment block, we put every available resource into managing the needs and wants of residents and leaseholders too.

Our approach to sustainable placemaking

We understand the value in place branding and the need for effective placemaking from a development’s earliest stages such as the naming of a place to executing meanwhile use and temporary site activation. Long term, sustainable development is also a fundamental part of what we strive to achieve. We take our social responsibility as a developer and Landlord seriously and we continue to push the boundaries in order to create greener, more sustainable places for people to enjoy.

Fred Done


Simon Ismail

Co-Founder & MD

Joanne Ogden

Associate Director

Andrew Cavanagh

Finance Director

Miz Herrera

Business Development Manager

Debra Chappell


Nick Russell

Business Development Manager

Kevin Eyres

Sales & Operations

Kerry Armstrong


Sam Philip


Benjamin Ashcroft


John Chen

Relationship Manager